Privacy Policy
Last updated: August 2025
1. Introduction
MobileKraft ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website maximoref.com, use our services, or interact with us.
This policy applies to all information collected or submitted on MaximoREF's website and services. By accessing or using our service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for our free trial
- Fill out contact forms
- Subscribe to our newsletter
- Participate in surveys or feedback forms
- Contact us for support or inquiries
This information may include:
- Full name
- Business email address
- Phone number
- Company information
- Project stage and summary
- Professional role and responsibilities
2.2 Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and usage patterns:
- IP address and location data
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on our site
- Date and time of visits
- Device identifiers
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These may include:
- Essential cookies for website functionality
- Analytics cookies to understand user behavior
- Preference cookies to remember your settings
- Marketing cookies for targeted advertising
3. How We Use Your Information
We use the collected information for various purposes, including:
3.1 Service Provision
- Providing and maintaining our MREF (TRIRIGA)-Maximo Manage integration services
- Processing free trial registrations
- Responding to your inquiries and support requests
- Delivering technical documentation and resources
3.2 Communication
- Sending service-related notifications
- Providing updates about our products and services
- Marketing communications (with your consent)
- Customer support and technical assistance
3.3 Improvement and Analytics
- Analyzing website usage and user behavior
- Improving our website and services
- Developing new features and functionality
- Conducting research and analytics
3.4 Legal and Security
- Complying with legal obligations
- Protecting against fraud and security threats
- Enforcing our terms of service
- Resolving disputes
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
- Consent: When you have given clear consent for processing your personal data for specific purposes
- Contract: When processing is necessary for the performance of a contract with you
- Legal Obligation: When we need to comply with legal requirements
- Legitimate Interest: When we have a legitimate business interest that doesn't override your privacy rights
5. How We Share Your Information
We may share your information in the following circumstances:
5.1 Service Providers
We may share information with third-party service providers who help us operate our business:
- Cloud hosting services (for data storage and website hosting)
- Analytics providers (Google Analytics)
- Customer relationship management (CRM) systems
- Email marketing platforms
- Payment processors (for paid services)
5.2 Business Partners
We may share information with trusted business partners for:
- Joint marketing initiatives
- Integration partnerships
- Referral programs
5.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Investigate potential violations of our terms
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption: Data transmission is protected using SSL/TLS encryption
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Audits: Periodic security assessments and updates
- Staff Training: Regular privacy and security training for employees
- Incident Response: Procedures for handling data breaches
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Trial Data: Free trial information is retained for 24 months after trial completion
- Contact Information: Contact details are retained until you request deletion
- Analytics Data: Anonymized usage data may be retained indefinitely
- Legal Requirements: Some data may be retained longer to comply with legal obligations
8. Your Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
- Right of Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to processing of your personal data
- Right to Withdraw Consent: Withdraw consent for data processing
To exercise these rights, please contact us using the information provided in the "Contact Information" section.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for countries with equivalent data protection
- Certification schemes and codes of conduct
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our website
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
For GDPR-related inquiries, you also have the right to lodge a complaint with your local data protection authority.
14. Definitions
- Personal Data: Any information relating to an identified or identifiable individual
- Processing: Any operation performed on personal data, including collection, storage, use, or deletion
- Controller: The entity that determines the purposes and means of processing personal data
- Processor: The entity that processes personal data on behalf of the controller
- Data Subject: The individual whose personal data is being processed